Feedback on practice exam question

Points that should have been considered: Hardware

• Positive and negative
• Advances in technology - can do more, smartphones, iphones, tablets, technology is more accessible/easily available 9audiences can access it on the move, 24/7) web 2.0, synergies and convergence.
• Software: Apps - specific examples from each institution
• Fanzines: exist now due to proliferation in hardware and software and their accessibility - examples: audience more demanding; they can prosume through sites such as YouTube so they expect more from institutions, impatient
• How have institutions responded to these constant changing consumer/consumption habits?
• Rise in competition due to poliferation of hardware (Twitter, Fanzines etc) and how institutions have overcome this?
• Productuion & distribution

Points that should have been considered: Content

• Specific examples from your case study about content that is offered: convergence - evidence, prosumers - UGC - specific evidence of, Multi-platform approach, Synergy - specifc eveidence - driving audiences to their main prodct - vertical intergration.
• Updated quickly
• Who is their audience?
• Awards won by insitutions for their content
• Instituions in constant race to make their products unique with UPB's - how have MH and NME done this?
• Difference bettween mass and main stream market targeting
• Music creates communities
• Powerful audience
• Your own personal experience and opinion
• The future?