More on Metal Hammer and NME

• Core buyers for NME: 18-24 and have no children.
• Core buyers for Metal Hammer: Males who are in the age range 18-24, have no children, are college educated

Feedback on practice exam question

Points that should have been considered: Hardware

• Positive and negative
• Advances in technology - can do more, smartphones, iphones, tablets, technology is more accessible/easily available 9audiences can access it on the move, 24/7) web 2.0, synergies and convergence.
• Software: Apps - specific examples from each institution
• Fanzines: exist now due to proliferation in hardware and software and their accessibility - examples: audience more demanding; they can prosume through sites such as YouTube so they expect more from institutions, impatient
• How have institutions responded to these constant changing consumer/consumption habits?
• Rise in competition due to poliferation of hardware (Twitter, Fanzines etc) and how institutions have overcome this?
• Productuion & distribution

Points that should have been considered: Content

• Specific examples from your case study about content that is offered: convergence - evidence, prosumers - UGC - specific evidence of, Multi-platform approach, Synergy - specifc eveidence - driving audiences to their main prodct - vertical intergration.
• Updated quickly
• Who is their audience?
• Awards won by insitutions for their content
• Instituions in constant race to make their products unique with UPB's - how have MH and NME done this?
• Difference bettween mass and main stream market targeting
• Music creates communities
• Powerful audience
• Your own personal experience and opinion
• The future?

Doctor Who Practice Exam Clip

There is an obvious use of special effect within the sequence which work with the genre Sci-fi. The most obvious one is when Doctor Who transforms from an old man back to himself and is then lifted into the air with a powerful glow around him. This could be because of his importance of him being the male lead role and to show his power over all the other characters.

When the sequence beginnings we first see a man and we can identity that he is a powerful role because of his positing so close to the camera. There is an over the shoulder shot and we can see a woman walk through the door below him and we can see from this that she is meant to be less important that the man. All women in this sequence are shown through a low angle to show they are less important than the men as they are shown with high angle.

Throughout this clip there are sound effects that all link in with the sci-fi genre, helping to set the scene. For the first minuet or so all the dialogue is spoken by one man showing his power and importance over everyone else. Also when he begins to talk the music stops showing that he is in control of the scene.

Note taking help

                      Technique Used                      Example            Explain/Meaning Created/Impact on audience

Camera
Angles

Mise en cen

Editing

Sound