Magazine Institution

• Going to study a main stream and a niche music magazine
• How its is distributed and produced, promoted and sold, exhibited and consumed
• The importance's of advertising will be the main feature

Going to look at a: mainstream = IPC Media - 'NME'
                                niche = Future PLC - 'METAL HAMMER'

This will allow you to produce a comprehensive comparison between how larger and smaller institutions work.

Section B possible questions:

• How important is technological convergence for institutions and audiences ?
• With reference to your chosen case study consider how important interactivity is to media institutions ?
• What has the impact of increased connectivity been on the media production, distribution and exhibition process ?